Warner Bros. Discovery (Nasdaq: WBD) today announced its innovative suite of new solutions and formats for advertisers; Scene-Level Moments, Shoppable Pause Ads, Dynamic Creative, and Agentic Experiences. These unique enhancements, layered with best in-class AI technology, deliver audiences a more relevant and engaging experience, while empowering brands to better connect with viewers through the iconic shows and films they enjoy across the WBD ecosystem.
“Our premium programming commands attention, and its cultural relevance is what further elevates us across the industry,” said Bobby Voltaggio, President U.S. Ad Sales, Platform Monetization, Warner Bros. Discovery. “By pairing our world-class content with these dynamic tools, we’re unlocking new and effective ways for brands to maximize their value and spend across WBD’s portfolio, all while enriching the viewing experiences for our audiences.”
Scene-Level Moments
Scene-level Moments deliver unmatched precision in the market, contextually targeting individual scenes in WBD’s premium programming. This technology, powered by KERV.ai, matches brands to the right opportunity allowing viewers to discover greater product relevance during every moment of every show. In addition to HBO Max, Scene-Level Moments will be expanding to discovery+ and across the full WBD Stream footprint.
Shoppable Pause Ads
This brand-new format is viewer-controlled, with unlimited time to engage. Every pause becomes a moment of relevance based on what's on screen, creating an opportunity to purchase, discover, or act, all without ever interrupting the viewing experience.
This format takes standard creative and makes it actionable, opening shoppable advertising to an entirely new universe of brand categories that couldn't take advantage of it before.
Dynamic Creative — Now Powering Brand Block
Dynamic Creative now powers Brand Block, our proven ad-lite creative. Messages now adapt in real time to what audiences are watching, as custom headlines and visuals shift the message dynamically, curating a brand's message in real time based on what's happening on screen. Headlines and visuals are tailored to the scene right before the break, informed by WBD’s proprietary contextual metadata, ensuring the right message, in the right moment, is delivered every time.
Agentic Experiences
Brands will soon be able to be directly embedded inside the moment of intent, with AI-powered brand agents responding to what target audiences want to know in real time, and optimized to the outcome a brand wants to achieve, in the context of the content the viewers are already engaged with.
By bringing together this suite of products to market, WBD is building on the future of modern advertising, and redefining how brands can better engage and scale with high-impact audiences.