New capability delivers advertisers in-flight visibility into results, closing the gap between exposure and performance
Warner Bros. Discovery (Nasdaq: WBD) today announced at the Theater at Madison Square Garden the launch of its Always-On Measurement & Attribution Dashboard, accelerating the shift from conventional post-campaign reports to real-time insight and business outcomes for in-flight campaigns.
Built through direct integrations with leading measurement and attribution partners, the dashboard operates on a continuous data loop between exposure and outcomes:
- On-demand visibility into campaign performance across linear, streaming, and digital
- Direct matching to business outcomes, including brand lift, site engagement, and sales conversions
- Actionable insights and analysis delivered in-flight, enabling optimization while campaigns are still running
“Measurement is no longer a backend, post-campaign reporting exercise,” said David Porter, Head of Advertising Research, Data, and Insights, Warner Bros. Discovery. “With the Always-On Measurement & Attribution Dashboard, clients will better understand performance while the campaign is still running, combining the speed they expect with the independently verified outcomes they trust. That’s a powerful shift from reporting on performance to actively shaping and maximizing it.”
The Always-On Measurement & Attribution Dashboard is part of WBD’s broader ad tech modernization strategy, focused on integrating data, improving speed to insight, and bringing measurement into live campaign decisioning.
As advertisers place greater emphasis on accountability, WBD is advancing a more immediate and transparent approach to measurement, connecting our premium video to real business outcomes while campaigns are still in progress.