“WBD Storyverse” Will Offer Advertisers Unprecedented Access to WBD’s Deep Library of Iconic IP for Custom Campaigns and Amplification Across Warner Bros. Discovery’s Platforms
New York, NY – May 14, 2025 – Warner Bros. Discovery Ad Sales (NASDAQ: WBD) today announced a new initiative to strategically unlock the Warner Bros. Discovery vault for advertisers and meet the rise in demand for nostalgia and satiate new and established fanbases. “WBD Storyverse” leverages the equity of 100 years of culture-shifting hit films and series to help brands emotionally connect with audiences using beloved characters and IP with new twists. Through this initiative, WBD will work strategically with partners to identify areas of alignment with fan-favorite content and create new moments that recapture the magic of the original IP through a branded lens.
Building off the success of this model in previous partnerships like Unilever’s When Harry Met Sally Hellmann’s commercial and Wayfair’s A Christmas Story holiday spot, WBD is expanding access and opportunities around all hit series and films like Elf, Harry Potter, The Big Bang Theory, The Matrix, Family Matters, and Friends. The initiative also extends exposure of this timeless content to new, younger audiences who are discovering it for the first time and craving more. Opportunities to activate around IP include licensed products and promotions, strategic sponsorships, co-branded ads, and custom content featuring program talent. Brands can leverage “WBD Storyverse” content via their O&Os and investment across WBD platforms, including linear, digital and social channels.
"Our partnership with Warner Bros. Discovery allowed us to bring an iconic moment from When Harry Met Sally to the Big Game in a fresh, unmissable way,” said Esi Eggleston Bracey, Chief Growth and Marketing Officer, Unilever. “When you combine WBD's iconic cinematic roster with Unilever's trusted brands, you create something memorable. The results were phenomenal, not just in terms of market share - but in creating genuine cultural impact. I mean, we even got a real-life Bill and Meg reunion at the Oscars!"
“WBD Storyverse is all about creative possibilities,” said Sheereen Russell, EVP Client Partnerships at Warner Bros. Discovery. “Audiences have a deep connection to our stories, and we want to offer that connectivity in service to our partners. By blending fresh ideas with the familiarity of our beloved worlds and characters, we empower marketers to spark cultural conversations and delight consumers with meaningful moments.”
In addition to accessing the WBD portfolio, partners can receive consultative services from in-house strategists and creative experts, production resources, and distribution via WBD platforms and third-party licensing. “WBD Storyverse” will serve as a full-service campaign creation engine, utilizing the full array of Warner Bros. Discovery’s technological, creative and distribution capabilities. “WBD Storyverse” offers depth and scale of premium, story-driven IP with built-in fanbases, creative services, and distribution under one roof.
For more information about how to partner with Warner Bros. Discovery Ad Sales, see here.
About Warner Bros. Discovery:
Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of branded content across television, film, streaming and gaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
About Warner Bros. Discovery US Advertising Sales:
Warner Bros. Discovery US Advertising Sales (WBDAS) represents the most complete and differentiated collection of brands in North America, including Max, HBO, TNT, Discovery, TLC, Food Network, CNN, HGTV, DC, Adult Swim, and Warner Bros. Leveraging industry-leading IP across scripted, unscripted, news, movies, sports, and more, WBDAS offers advertisers unparalleled access to key demographics and high-engagement environments across every network and platform at the company. With a dynamic suite of platform and distribution channels, WBDAS creates curated and innovative partnerships for brands across streaming, digital, and linear to unlock the full potential of the OneWBD ecosystem. Data-driven insights and cutting-edge technologies enable WBDAS to deliver innovative, cross-platform advertising solutions, helping advertisers authentically connect with valuable audiences. WBDAS is part of WBD’s Revenue and Strategy Division. To learn how Warner Bros. Discovery US Advertising Sales elevates brand storytelling, please visit here.