2026 Prom Tour Stops in Atlanta, New York, Knoxville, and Los Angeles
Jan. 23, 2026 – Warner Bros. Discovery (Nasdaq: WBD) today announced the return of its hallmark student shopping experience, Say Yes to the Prom for 2026, marking the program’s 14th year of helping students turn prom into a moment of confidence, creativity, and possibility. The multi-city prom tour will once again feature Monte Durham from TLC’S SAY YES TO THE DRESS: ATLANTA and employee volunteers from WBD offices in Atlanta, New York, Knoxville, and Los Angeles as they welcome 2,000 students for a full day of fashion and future-focused inspiration.
Central to the flagship event is Macy’s, the program’s longtime and leading retail partner. Continuing its tradition of generosity and style leadership, Macy’s donated more than 2,000 trend-forward dresses, footwear, jewelry, and accessories, ensuring every student can express their personal style and shine bright on prom night.
Throughout the signature shopping event students will get a chance to connect with WBD employees and receive resources highlighting mentorship, internship, and scholarship opportunities within the media and entertainment industry – equipping them with connections and tools to empower them in pursuit of their future career goals.
Dates and locations for the 2026 Say Yes to the Prom Tour include:
- February 2–3– Atlanta, GA, with affiliate partner Xfinity
- February 9–10– Manhattan, NY, with affiliate partner Optimum
- March 2–3– Knoxville, TN, with affiliate partner TDS
- March 11–12– Los Angeles, CA, with affiliate partner DIRECTV
“Over the past decade Say Yes to the Prom has evolved into a celebration of fashion and professional development for our youth,” said Dennis Williams, SVP of Corporate Social Responsibility for Warner Bros. Discovery. “The program in partnership with Macy’s will have supported nearly 10,000 students this year – some of whom went on to become WBD interns – and we are incredibly proud to continue this impact year after year.”
“We are thrilled to continue our partnership with Warner Bros. Discovery to help deserving teenagers find the best look for such a meaningful moment in their lives,” said Sari Summers, buyer for young contemporary dresses at Macy’s. “Prom marks an important milestone and the perfect occasion to kick off Macy’s Year of Celebration.”
Additional partners for this year’s prom tour include Men’s Wearhouse, providing custom tuxedo fittings and modern menswear rentals, and beauty leader L’Oréal, gifting cosmetics alongside onsite hair and makeup consultations from established CNN makeup artists. Companies contributing stylish finishing touches and other goods include Isaac Morris, Bee Darlin, City Studios, Sales One, Diff Eyewear, Jacmel, Bioworld and Hypnotic Hats.
To learn more, please visit the Say Yes to the Prom website. Say Yes to the Prom is led in partnership with WBD’s Corporate Social Responsibility team, which is committed to positively impacting audiences and communities around the world and contributing to environmental solutions through our global impact initiatives.
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About Warner Bros. Discovery
Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of branded content across television, film, streaming and gaming. Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, HBO Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE: M), serves as the style source for generations of customers. With one of the nation’s largest e-commerce platforms powered by macys.com and mobile app, paired with a nationwide network of stores, Macy’s delivers the most convenient and seamless shopping experience, offering great values in apparel, home, beauty, accessories and more. Macy’s gives customers even more ways to shop through an off-price assortment at Macy’s Backstage and at our highly curated Macy’s small format stores. Each year, Macy’s provides millions with unforgettable experiences through Macy’s 4th of July Fireworks® and Macy’s Thanksgiving Day Parade® and helps our customers celebrate special moments, big and small. We’re guided by our social commitment—to create a brighter future for all that empowers voice, choice and ownership for our colleagues, customers, communities and leaders of tomorrow.
About Men’s Wearhouse
Founded in 1973 and a subsidiary of Tailored Brands, Men’s Wearhouse is the largest specialty retailer of menswear and rental products in the U.S., with more than 630 stores nationwide. Men’s Wearhouse carries a full selection of formalwear, tailoring, casualwear, and accessories. We are proud to offer merchandise brands such as Joseph Abboud, AWEARNESS Kenneth Cole, BLACK by Vera Wang, and Egara.
About L’Oréal
L'Oréal USA is the largest subsidiary of the L'Oréal Groupe, the world's leading beauty company. Through its management of over 35 iconic beauty brands, L'Oréal USA has generated more than $11 billion in sales annually. Products are available across all distribution channels including hair salons, department stores, mass market, pharmacies, medi-spas, e-commerce and more. L'Oréal USA's commitment to growth is generated through sustainable innovation and driven by the company's L'Oréal for the Future ambition which demonstrates sustainable development across the Group's value chain. The company is headquartered in New York City, employs more than 12,000 people, and operates administrative, research, manufacturing and distribution facilities across 16 states.