Silviu Popovici

Silviu Popovici has served as the head of our Foods Business Unit (incorporating Dairy and Baby Food) since December 2008. This business unit constitutes over 80% of the company’s revenues. Prior to his appointment he was in charge of our Beverages Business Unit, a post he held since joining the company in September 2006. Under Silviu’s leadership our Beverages business executed a remarkable turnaround from losing market share to regaining a leading position in the Russian marketplace. He built a strong team, created an efficient distribution network and launched a number of successful marketing campaigns, including one for J7, Wimm-Bill-Dann’s flagship juice brand. Mr. Popovici has extensive experience in sales, marketing, operations and general management with Bristol-Myers Squibb and Coca-Cola in Romania, Russia and Ukraine. In the two and a half years before he joined the company, Mr. Popovici worked as country manager for Coca-Cola HBC Ukraine. Silviu is a Board Member of Efficient Consumer Response organization in Russia. He has a degree in physics from the University of Bucharest and holds an MBA degree from London Business School in the UK.