Gary Sobel

Gary Sobel has served as the head of our Beverages Business Unit since December 2008. Prior to his appointment he occupied several other top-level positions within the company. He joined Wimm-Bill-Dann as the Head of Baby Food and later took charge of our Marketing and Innovation group. Gary turned Wimm-Bill-Dann’s Baby Food business from a small, niche player into a fully fledged market leader, with a double-digit contribution to the company’s revenue. Gary introduced international best practices to Marketing & Innovation and built a strong team, including an R&D department which is one of the largest amongst Russian food companies.

Mr. Sobel began his career at Procter & Gamble, where for over 13 years he worked in various positions in Canada, the United States, the United Kingdom and Russia. His experience included working on Procter & Gamble’s Wal*Mart Customer Team, as well as heading up the In-store Marketing and New Product Performance for their Baby Care Division. He also led Dirol Cadbury (a division of Cadbury Schweppes) in Russia. Mr. Sobel graduated from Concordia University (Montreal, Canada) with a Gold Medal for the highest standing and received a B.A. in Business Administration, as well as an MBA, with Dean’s List Honors, from the Ivey School of Business at the University of Western Ontario (Canada).