Ufamolagroprom is located in Ufa, the capital of the Russian Republic of Bashkortostan, and became a part of the Wimm-Bill-Dann production and trade group in March 2001.
The production capacity of the enterprise is 800 tons of processed milk per day.
Today Ufamolagroprom offers consumers more than 130 types of high-quality products: milk, cream, ryazhenka, kefir, cheese, butter, sour cream, curds, glazed cheese, drinking yogurt and curd desserts under well-known brands: ‘Little House in the Country’, ‘Wonder’, ‘Happy Milkman’, ‘M’, ‘Frugurt’ and ‘Ginger Up’. The plant also produces the Bashkir national product, katyk, or ‘Bashkir ryazhenka’ with 2.5% fat, under the Happy Milkman trademark. The products of the enterprise have been awarded numerous diplomas and medals at local and national agricultural exhibitions.
According to AC Nielsen, around 60% of the dairy products consumed in Bashkortostan are produced at Ufamolagroprom OJSC. Such a large share of the market is maintained by a similar share of retail shelf space in Ufa. The main competitive advantage of Ufamolagroprom is its extensive distribution network. The enterprise’s products are also actively supplied to Russian regions such as Sverdlovsk, Chelyabinsk, Orenburg, Perm, Kurgan, Tyumen, the Republic of Tatarstan and Udmurtia.
The Ufa dairy plant produced its first product in January 1971. The planned capacity of the plant was 240 tons of processed milk per day.
Ufamolagroprom buys its milk in more than 30 districts of the republic. Up until the mid-1990s the enterprise was fully supplied by raw materials of around 10 to 15 large dairy factories of Bashkortostan.
But in recent years the production of milk in the republic fell, as it did in the country as a whole. In order to fill this deficit of raw materials it was necessary to enlist, besides the milk factories, the cooperation of large collective farms. It was eventually possible to convince them of the advantage of cooperating directly with Ufamolagroprom, thanks to timely payment for raw materials, advance payments and help in obtaining fuel and lubricants, feed and other materials.
A lack of refrigeration equipment on the farms limited the expansion of the geography of milk supply as it was not possible to transport milk over 200 to 300 kilometers in the summertime. Therefore, the decision was taken to create the plant’s own network of milk collection points. Today the plant has nine points which collect, chill and store the milk taken from farms and then send it on to Ufa. This maintains the high quality of the raw materials and allows the plant to reduce transport costs on the shipment of milk.